North Star

Client

Nielsen

Category

Web Apps

Demo

View Prototype

Code name "North Star" was another example of an easier way for clients to view and run reports. The goal is to make it easier to build, purchase and download data reports instantly via a marketplace. Helping small businesses to stay informed and move quickly.

View my research and competitive analysis UX strategy, discovery, and research before work began on any wireframes.

Target Persona: Maya the Brand Manger

Maya needs to know what retailers are working well vs competition or some benchmark. Top tactics/drivers of event performance in the market, understand why? What geographic locations.

View the illustrated user journey of Maya This was something I wrote and illustrated it was for leadership to help them understand her journey better.

View the early script for Maya's journey My rough draft brainstorming ideas.

Below is the current sign in and Home page before proposed redesigned.

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